With several thousands of apps on apps store, it is fast becoming a change to have an app that will stand out. This is the reason it is important for mobile developers to have a marketing plan that will make the product stand out in the highly competitive apps market.
Perhaps, 7 tips below can help bring the best out of mobile app marketing, and spore the success every developer anticipates.
1- Market on Facebook
Though many mobile app developers don't use this method, Facebook presents a platform of over 2.5 billion subscribers among whom to promote mobile apps won't be an effort in waste. Through tricky use of Facebook ad platform, opportunities are limitless to reach mammoth potential leads.
2- Optimize your App
Using certain ranking factors, Google play store and Apple store employ some techniques to prioritize apps in search results. The critical factor in app store ranking is your app's title, it is better to use the name of what the app does as the title. App Store Optimization (ASO), requires that you fill out all fields with the right information when submitting your app to apps store.
3- Embed viral mechanic into the App
Is a good idea that marketing should not be an afterthought. The app must be able to impress the users to share it on their social media profiles. If on the average, a user refers to another user, or one user refers to two or more friends, that is your app is going viral, this is an efficient way to promote mobile app.
4- Drive Reviews
This is one of the most important aspects of app store optimization. Reviews are essential to encourage people to download your app. The challenging side is, finding the right way to generate reviews in a way that is natural that won't lead to Google as well as Apple spam filters.
5- Email Marketing
Email marketing is an ever-present means of driving traffic which is still valid till date. It helps to convert leads to customers and helps to build advocacy. With newsletters, you can offer users information that is beneficial to them and turn them to customers in the process.
6- Guest Posting
Leveraging on other people's audiences is another way of generating leads if correctly done. The more you know your potential clients, and publication they like to read the better your guest posting strategy can be.
7- Create a Microsite
Mobile app marketing is challenging because there are limited places you can advertise your product to people who are willing to try the app. Creating a microsite gives a new dimension to your marketing drive.
Mobile applications are fast becoming standard tools that help us work efficiently, but having a mobile app that generates enough downloads is an issue every mobile app developer must face if the app will be a success story.
