Top 7 Tips for Mobile App Marketing

With several thousands of apps on apps store, it is fast becoming a change to have an app that will stand out. This is the reason it is important for mobile developers to have a marketing plan that will make the product stand out in the highly competitive apps market.

Perhaps, 7 tips below can help bring the best out of mobile app marketing, and spore the success every developer anticipates.

1- Market on Facebook

Though many mobile app developers don't use this method, Facebook presents a platform of over 2.5 billion subscribers among whom to promote mobile apps won't be an effort in waste. Through tricky use of Facebook ad platform, opportunities are limitless to reach mammoth potential leads.

2- Optimize your App

Using certain ranking factors, Google play store and Apple store employ some techniques to prioritize apps in search results. The critical factor in app store ranking is your app's title, it is better to use the name of what the app does as the title. App Store Optimization (ASO), requires that you fill out all fields with the right information when submitting your app to apps store.

3- Embed viral mechanic into the App

Is a good idea that marketing should not be an afterthought. The app must be able to impress the users to share it on their social media profiles. If on the average, a user refers to another user, or one user refers to two or more friends, that is your app is going viral, this is an efficient way to promote mobile app.

4- Drive Reviews

This is one of the most important aspects of app store optimization. Reviews are essential to encourage people to download your app. The challenging side is, finding the right way to generate reviews in a way that is natural that won't lead to Google as well as Apple spam filters.

5- Email Marketing

Email marketing is an ever-present means of driving traffic which is still valid till date. It helps to convert leads to customers and helps to build advocacy. With newsletters, you can offer users information that is beneficial to them and turn them to customers in the process.

6- Guest Posting

Leveraging on other people's audiences is another way of generating leads if correctly done. The more you know your potential clients, and publication they like to read the better your guest posting strategy can be.

7- Create a Microsite

Mobile app marketing is challenging because there are limited places you can advertise your product to people who are willing to try the app. Creating a microsite gives a new dimension to your marketing drive.

Mobile applications are fast becoming standard tools that help us work efficiently, but having a mobile app that generates enough downloads is an issue every mobile app developer must face if the app will be a success story.

Why are Small Businesses now using Social Media?

Small businesses have begun to make use of SMO services in social media promotion as a social platform is often considered to be an effective approach in getting hold of a more responsive audience. Many SMO services in India are now providing such services through experienced personnel working on multiple platforms to improve the interaction and promote brand value.

Through the flexibility of customers who are present on social media there arises several advantages from monetizing on social media promotion, to further business growth. SMO services in India are very careful and analytical about the tight competition that is present in the market, through a direct approach and careful study they have figured out key factors to ensure success on the social media platform.

Why Small Business uses Social Media?

Social Media is an essential aspect of Search Engine Optimization. Small business is now increasingly relying on social media given due to the following few perks that are gained from it:

1- The social media platform is essential for small business to build a stable customer platform through which they can have a good shot in holding the completion at bay.

2- It is an easier much more flexible option to consider as there are plenty of methods through which it can be approached.

3- The availability of professional smo services make the work easier to explain and side by side flexibility is also improved given due to the expertise of these services.

4- Social media optimization puts these businesses on a platform where they better describe the purpose of their business. It makes the purpose of your work all the more understandable and much more trustable. This trust factor is importantly conveyed through social media as people can directly inquire and contact the company.

5- Social media also provides a platform where buyers and sellers can come together to address problems and ask for opinions. The buyers will also be noticed much more quickly in regard to social media, hence, they are very favorable towards companies who handle operations on the online sphere.

6- Social media promotion is after all essential for any company, whether big or small to increase the reach of the business.

Therefore, there are many reasons as to why small business is now becoming increasingly dependent on social media. Through the improvement and incentive shown by social media platforms in aiding with the growth and development of a business, it is now being viewed as a foremost option in furthering business growth.

How to implement a Profitable Marketing Campaign?

With the changing trends and priorities of customers, it becomes very difficult to adjust and adapt to the changing conditions when you’re actively working on a marketing campaign.

It becomes difficult to recognize what platforms are working the most for your campaign.

Tips to implement a useful Marketing Campaign

Here are some necessary steps that will prove useful when implementing a marketing campaign.

1- Management

The management should be responsible for tracking every move and monitor success that seems prominent.  For example, different social media platforms and groups are used mainly for marketing purposes, recognize the successful ones with views and results and focus on the specific ones. This narrows down the high potential customers for you and makes it easy for management to further be in contact with them about your services. This in return also increases future customer base.

2- Customer Care

Every start-up and small business focus on keeping their current customers happy by providing the best customer services. This saves money for the company, as targeting new customers can be expensive sometimes and takes a considerable amount of time and energy as well. This ensures that they’ll return to buy further products and also act as a marketing agent for your company bringing new prospective customers with them. Encourage every employee of your company to play their own role in marketing, and add it as an integral part of their job. Add some incentives to your employees for example bonuses, rewards, etc. if they exceed in bringing a certain amount of new customers.

3- Monitor Performance 

Monitor and keep an eye on your marketing campaign. Monitor the result generated from your campaign to see how traffic your page has achieved in a certain amount of time, and see which platform is responding according to your investment and which is not, it's only logical at this point to eliminate those who are not generating any traffic for your company/ business page and focus and invest on that platform which is providing you a right amount of regular traffic for your page.  This is one of the things small business tend to miss on due to a limited budget, but before you plan out every detail of your sales campaign make sure to include an extra incentive for your employees to make sure they take a personal interest in marketing.

4- Email Marketing

To this day Email Marketing still remains one of the strategically important ways of inviting customers. The Direct Marketing Association recently announced that every dollar you spent on an email marketing campaign, receive is of $44. A good amount of return for such a small investment while everyone in the digital world thought email marketing was dead once and for good. Email marketing management is still alive and foremost one of the best ways out there. So don’t forget to add email as one of the top priority platforms when implementing your sales campaign. It’s little money for a significant return.

Also, invite customers to fill out questionnaires surveys for your company as to what customers expect from you, many entrepreneurs have used this step, and this has proved very useful for them as it narrows down the target market for them.