Top 7 Tips for Mobile App Marketing

With several thousands of apps on apps store, it is fast becoming a change to have an app that will stand out. This is the reason it is important for mobile developers to have a marketing plan that will make the product stand out in the highly competitive apps market.

Perhaps, 7 tips below can help bring the best out of mobile app marketing, and spore the success every developer anticipates.

1- Market on Facebook

Though many mobile app developers don't use this method, Facebook presents a platform of over 2.5 billion subscribers among whom to promote mobile apps won't be an effort in waste. Through tricky use of Facebook ad platform, opportunities are limitless to reach mammoth potential leads.

2- Optimize your App

Using certain ranking factors, Google play store and Apple store employ some techniques to prioritize apps in search results. The critical factor in app store ranking is your app's title, it is better to use the name of what the app does as the title. App Store Optimization (ASO), requires that you fill out all fields with the right information when submitting your app to apps store.

3- Embed viral mechanic into the App

Is a good idea that marketing should not be an afterthought. The app must be able to impress the users to share it on their social media profiles. If on the average, a user refers to another user, or one user refers to two or more friends, that is your app is going viral, this is an efficient way to promote mobile app.

4- Drive Reviews

This is one of the most important aspects of app store optimization. Reviews are essential to encourage people to download your app. The challenging side is, finding the right way to generate reviews in a way that is natural that won't lead to Google as well as Apple spam filters.

5- Email Marketing

Email marketing is an ever-present means of driving traffic which is still valid till date. It helps to convert leads to customers and helps to build advocacy. With newsletters, you can offer users information that is beneficial to them and turn them to customers in the process.

6- Guest Posting

Leveraging on other people's audiences is another way of generating leads if correctly done. The more you know your potential clients, and publication they like to read the better your guest posting strategy can be.

7- Create a Microsite

Mobile app marketing is challenging because there are limited places you can advertise your product to people who are willing to try the app. Creating a microsite gives a new dimension to your marketing drive.

Mobile applications are fast becoming standard tools that help us work efficiently, but having a mobile app that generates enough downloads is an issue every mobile app developer must face if the app will be a success story.

Why are Small Businesses now using Social Media?

Small businesses have begun to make use of SMO services in social media promotion as a social platform is often considered to be an effective approach in getting hold of a more responsive audience. Many SMO services in India are now providing such services through experienced personnel working on multiple platforms to improve the interaction and promote brand value.

Through the flexibility of customers who are present on social media there arises several advantages from monetizing on social media promotion, to further business growth. SMO services in India are very careful and analytical about the tight competition that is present in the market, through a direct approach and careful study they have figured out key factors to ensure success on the social media platform.

Why Small Business uses Social Media?

Social Media is an essential aspect of Search Engine Optimization. Small business is now increasingly relying on social media given due to the following few perks that are gained from it:

1- The social media platform is essential for small business to build a stable customer platform through which they can have a good shot in holding the completion at bay.

2- It is an easier much more flexible option to consider as there are plenty of methods through which it can be approached.

3- The availability of professional smo services make the work easier to explain and side by side flexibility is also improved given due to the expertise of these services.

4- Social media optimization puts these businesses on a platform where they better describe the purpose of their business. It makes the purpose of your work all the more understandable and much more trustable. This trust factor is importantly conveyed through social media as people can directly inquire and contact the company.

5- Social media also provides a platform where buyers and sellers can come together to address problems and ask for opinions. The buyers will also be noticed much more quickly in regard to social media, hence, they are very favorable towards companies who handle operations on the online sphere.

6- Social media promotion is after all essential for any company, whether big or small to increase the reach of the business.

Therefore, there are many reasons as to why small business is now becoming increasingly dependent on social media. Through the improvement and incentive shown by social media platforms in aiding with the growth and development of a business, it is now being viewed as a foremost option in furthering business growth.

How to implement a Profitable Marketing Campaign?

With the changing trends and priorities of customers, it becomes very difficult to adjust and adapt to the changing conditions when you’re actively working on a marketing campaign.

It becomes difficult to recognize what platforms are working the most for your campaign.

Tips to implement a useful Marketing Campaign

Here are some necessary steps that will prove useful when implementing a marketing campaign.

1- Management

The management should be responsible for tracking every move and monitor success that seems prominent.  For example, different social media platforms and groups are used mainly for marketing purposes, recognize the successful ones with views and results and focus on the specific ones. This narrows down the high potential customers for you and makes it easy for management to further be in contact with them about your services. This in return also increases future customer base.

2- Customer Care

Every start-up and small business focus on keeping their current customers happy by providing the best customer services. This saves money for the company, as targeting new customers can be expensive sometimes and takes a considerable amount of time and energy as well. This ensures that they’ll return to buy further products and also act as a marketing agent for your company bringing new prospective customers with them. Encourage every employee of your company to play their own role in marketing, and add it as an integral part of their job. Add some incentives to your employees for example bonuses, rewards, etc. if they exceed in bringing a certain amount of new customers.

3- Monitor Performance 

Monitor and keep an eye on your marketing campaign. Monitor the result generated from your campaign to see how traffic your page has achieved in a certain amount of time, and see which platform is responding according to your investment and which is not, it's only logical at this point to eliminate those who are not generating any traffic for your company/ business page and focus and invest on that platform which is providing you a right amount of regular traffic for your page.  This is one of the things small business tend to miss on due to a limited budget, but before you plan out every detail of your sales campaign make sure to include an extra incentive for your employees to make sure they take a personal interest in marketing.

4- Email Marketing

To this day Email Marketing still remains one of the strategically important ways of inviting customers. The Direct Marketing Association recently announced that every dollar you spent on an email marketing campaign, receive is of $44. A good amount of return for such a small investment while everyone in the digital world thought email marketing was dead once and for good. Email marketing management is still alive and foremost one of the best ways out there. So don’t forget to add email as one of the top priority platforms when implementing your sales campaign. It’s little money for a significant return.

Also, invite customers to fill out questionnaires surveys for your company as to what customers expect from you, many entrepreneurs have used this step, and this has proved very useful for them as it narrows down the target market for them. 

Double your Website Traffic by Using Social Media

Do you know social media has now become an excellent tool to drive targeted traffic to your website, In this article we are providing tips to increase website traffic by using social media.

It is no more new to hear that social media is being used by almost all the companies for the promotion of their businesses but you will be amazed to know that there are many of them getting no results. The most common reason for their failure is the improper strategy and planning regarding the social media. 

You can adopt the following tips to increase social media traffic and to double your website traffic ultimately:

Set your goal:

Before starting anything, you must set your specific goals for your social media campaign otherwise you will fail in developing a perfect strategy. Your goal might be increasing your website traffic, building relationship with the customers or making your customers aware about the brand and offers. Besides that, there may be a list of objectives, hence you should choose the goals of your interest and stay focused on them.

Determine your audience:

You must be aware of your target audience for a social media campaign. For whom, you are going to publish your content if you don’t know about your audience? Whether it is traditional marketing or online marketing, it is really important to understand your audience. You must be aware of their needs and problems as well so that you can step for providing them with what they need and expect from you.

Choose the right platform:

If you want to get the best SMO services then it is important to choose the best social media platform. In case of B2B business, LinkedIn and Twitter are preferred however B2C businesses mostly prefer Facebook for their promotion. If you business is related to the fashion industry then you must go for the Instagram. Pinterest is a social media that is mostly used by women hence if your business is related to women’ products then you can use it as well.

Create content:

Once you have chosen the right platform, you must create the right content to publish there for getting SMO services. The length of your content differs on the basis of the platform like if you have chosen Twitter then 140 characters are more than enough but you need to deliver longer content if you choose Facebook or LinkedIn.

Conclusion:

You can only bring social media traffic if you make a wise social media strategy and if you succeed in bringing traffic on your social media then it will be effective to increase website traffic as well. Hence be vigilant while using social media for the promotion of your business.

5 Secret Ways to Increase Website Traffic

Who does not wish to have more traffic on their website? If you wish to increase website traffic then you need to follow some steps. You can for instance advertise, have referral links, get much social media traffic, etc. 

Increase Website Traffic

Continue reading on to find out ways to increase website traffic. 

1. Let people know

You should advertise so as to increase website traffic. You can have social media advertising, display advertising as well as pursue paid search so as to attract visitors as well as form your brand and make it popular. You need to look carefully at every paid channel as they have their benefits and negative points. 

2. Employ social media channels

It is a good idea to increase social media traffic. It has been said that an effective way to make traffic become more to your website can be by employing social media channels so as to make your content famous. You can use different sites to increase social media traffic. Twitter can be employed if you want short and snappy links. Google+ promotion may aid your site in being seen in precise personalized search results. If you want to use many images then you can use Pinterest as well as Instagram. 

3. Focus on referral traffic

Instead of aiming to persuade various sites to come back to you, form content which is such that others want to link to it. Find out about those links that send much referral traffic as well as how to get these. 

4. Have attractive headlines

Another way to increase website traffic is by having attractive headlines. You need to know that headlines are regarded as being vital areas of your content. If you do not have a compelling headline then even wonderful blog posts have the potential to go unread. You need to know how to write amazing headlines. 

5. Have guest blogging

Guest blogging is said to be one way to increase website traffic. If you are able to secure a good guest post upon a famous site, this has the potential to enhance blog traffic upon your website. 

You need to be careful when pursuing guest blogging as principles of this have altered much and some methods may lead to problems. You therefore need to work carefully. You can also invite others to come and guest blog upon your site. You can call people who are in the same niche as yourself to come and blog upon your site. You need to make sure to only post those things that are of good quality and original without having spammy links.

You can follow the above ways if you really wish to increase website traffic or you can contact the Best SMO Company in Delhi. 

Top SEO Tips to Beat Google Panda in 2016

Google panda is notorious in imposing penalties to those who ignores panda SEO tips. Google Panda enjoys plucking low quality websites from SERPs. Panda picks its victim by looking for the following clues in a website: bad user experience, thin content, duplicacy, keyword stuffing and outdated posts.

SEO TIPS

How to beat google panda?

1. Increase content quality

Google panda as I have said earlier target for website that provide low quality content. In 2016, as website manager should be able to beat google panda by providing quality content. Before posting make sure that you do research of the topics of your interest and keep up with hot trending news. Developing a quality content for your target is easier but coming up with the right quality can be a challenge. Google panda usually plays nice with high quality content.

2. Panda updates

Hire the top seo company in Delhi if you want to have latest information on your website.Many people usually finds themselves on the panda penalties just because their site got information that is out of date. One of the panda SEO tips is to frequently keep your content up to date by updating or adding new content to your page.

3. Keyword density

In 2016, keep your keyword density on the right check so to avoid google panda. Panda usually calculate the ration of the content you post. Keyword stuffing is easily detected by panda. The acceptable keyword density should be around 4-6% .the rest is defined as keyword stuffing by panda. Provide enough keyword juice to your content but avoid aggravating panda.

4. Avoid duplicates 

In Google, duplicacy is referred to as plagiarism.To beat google panda avoid copying from other people content. SEO tips provide the required knowledge about how to go about sourcing information about other website.

5. Avoid automated link building tools

As a webmaster avoid using automated link building tools like comment spam. Monitor each comment and remove any old comment that may appear as spam to the update.

6. Avoid questionable sites

In 2016, avoid building backlinks on private blog networks. Panda regularly remove sites that allow guest blogging from these questionable sites.

7. Learn SEO

Be conversant with latest panda SEO tips. Without SEO, your future will remain unpredictable, as one major algorithm change can take away everything from you.

In conclusion

If you really want to get high search ranking in google, then you must the above SEO tips to beat google panda or even hire a professional SEO company in Delhi.

IntenseDebate Comments: Are they beneficial?

What is IntenseDebate comments?

IntenseDebate refers to the premier commenting system commonly available on the internet for websites and blogs. IntenseDebate commenting encourages conversations on a blog or website. The only way to engage and converse with your readers and also for them to engage each other is through blog comments.

With the numerous features on IntenseDebate, one can improve their blog commenting experience and having a high conversation rate with the readers. It organizes every comment on your blog, allowing readers to express their thoughts and opinions.

A common question among many people is whether IntenseDebate commenting is beneficial.

Let us look at some of the benefits of IntenseDebate commenting:-

1. Threaded comments

Unlike other commenting systems, IntenseDebate doesn’t struggle to balance the hierarchy of responses in an orderly way. Blog comments are well organized by this system. The threaded comments have clear places to jump into the ongoing conversation making it great for debates and high conversation rates.

2. Community self-moderation

The system has a feature that lets the community moderate the comments. Bad blog comments can be flagged or voted down encouraging high-quality comments and responses. This makes IntenseDebate commenting favorable for you since you don’t always have to be there to monitor the blog comments.

3. The rating system

IntenseDebate commenting rewards great responses and comments using the thumbs up and thumbs down feature. The best replies in the conversations can be easily floated out making it easy for you. Your best and active commenters are encouraged to continue participating.

4. Integration

IntenseDebate comments can be sent as a tweet on a post by post basis informing your followers on Twitter you’ve commented on a post. This is possible because IntenseDebate can be integrated with Twitter. It, therefore, becomes easy to get the attention of your readers hence a high conversation rate.

5. Reply by email

This feature makes IntenseDebate commenting quickly. One can quickly respond to and moderate the blog comments via email. It becomes flexible for you since you do not have to be on your computer for conversations to progress. You can respond to the comments via mail whenever you receive a notification.

Blog commenting and moderating is much easier using the IntenseDebate system. IntenseDebate comments enhance high conversation rates within your blog community. Integrations with Twitter and FriendFeed will enrich your readers experience driving more traffic to your blog. Try the experience.